A3 gorilla advert

Notes for A3

By applying what I have learned in the previous experiments,

Structuring the shape the character from the original advert to animating creates to more photographic positions each image can be read clearly to avoid confusion into the characters movements or mind frame.

such as exaggerating ligament movements.

Shoulder rolling when raising give a more effect look.

Simultaneous movements

Head movements constant, head bob with slight tilt.

Lessons can be learnt from animator such as Richard Willams who stress the importaince of anticipation in animation, the reasons for this is “because it communicates whats going to happen” its all abpout the thought process.

By moving the body back slightly before action this give the character the chance to show he has anticipated his movements. For example “if someone is going to hit someone he would anticipate back before swinging forward.” P.280 Richard Williams.

“The Anticipation tell us exactly what’s going to happen” this give the audience a clear understanding of the scene leaving less room for confusion in mix messages.

I have found animations are more enjoyable when they are easy to understand almost childsplay,

284 Bill Tytla said “be simple, be direct, be clear and be very simple, make a statement, and finish it- simply.” 

“We use live action reference as a library of information – Emphasise what we want edit out – or ignore what we don’t want to make our statement” R Williams p374

Just because something works in real life doesn’t mean its going to look as effective when being animated we have to learn what to take and what to leave behind when creating the illusion of life.

“Almost any bit of animation we do can be inventive were not obliged to imitate life for that we have cameras.” R Williams p374

http://youtu.be/xRQuSxHQw7o